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Campaign Goal: Increase engagement and number of followers in the Facebook account in 6 months
+65% increase in followers
3.4M monthly reactions
400K monthly comments
Website users: from 800k to 1.4M. Sessions on website: from 1.1M to 2MDuration: 7 months – 1 month planning – 6 months ad campaign through social media
Campaign Goal: Delivery of 30 design materials daily, 600 design materials monthly with adjustment rounds
Delivery of design in the agreed days
0% penalty for non-delivery or delays
3 review filters for graphic materials to avoid errors
Duration: 1 year